Glass Jewelry Quality
A Touch of Glass by Laura – Handmade Glass Jewelry
Why can not I sell my handmade jewelry? These are high quality products. I ask too much money?
We create custom-made and personal handmade everyday Birthstone and bridal jewelry using Natural Gemstones, Swarovski crystals and Czech glass beads! These are high quality pieces of jewelry! This jewelry is elegant yet affordable! So why is it that no one buys my products? I charging too much? I am charing too little, that the possible customers might think I do not offer genuine goods? Please help! Also, does anyone know a cheap and effective way to advertise my new online jewelry store !?!?! You can visit us at: www.mycolorfultreasures.com and let me know what I'm doing wrong! : (
Hello! I am a jewelry designer and gem store owner who also writes a blog about how to market your jewelry. I enjoy trying to help people like you find new markets for their handmade jewelry. It is difficult to say with the limited amount of information I have, so your jewelry is not selling. After looking at your website, I would suggest: 1 Work with your images a bit. I think the background you use particular little light and not playing up to the jewelry very well. I would try a darker background, and see what happens. Experiment a little. Try to photograph against a piece of black velvet. Try adding a few props such as draping the jewelry on stones or rocks or on the basis of sand. Give your jewelry some consistency in contrast to the background of a flat. Good pictures are essential to selling jewelry online. 2. Add some exciting descriptions for your jewelry. Let your potential customers why your jewelery is special. Emphasize that it is handmade using the highest quality matierals. What makes your jewelry different? You want to point out this in your descriptions. 3. Contain little information about you, the designer. Let them know how you got started making jewelry and how much you enjoy making jewelry for special occasions as weddings and special people like mothers. You can also try adding a picture of yourself. This gives you credibility and makes people more comfortable buy from you. 4. Consider adding a header panel for your home with a dramatic picture of your jewelry. You need an attention grabbing image to encourage visitors to see your jewelry line. 5. There is much more I could add. For more information visit my blog at http://www.netbead.com or http://www.squidoo.com/selljewelry. Regarding marketing, you may consider whether any of these options: 1 Start a blog that discusses your jewelry. Link it to your website. This can help to drive traffic to your website. 2. Consider placing a few items on Ebay, or open an Ebay Store. Include a link to your website in the "About Me" section of your Ebay profile.Give winning bidders your website address. 3. Writing articles about jewelry and submit them to article directories. Include your website address in the resource box at the end of the article. The articles will be collected and published together with your resource box that has your web address. This will drive traffic to your website. You could write on topics such as how to care for fine jewelry, fashion jewelry etc. 4 Become a part of an online gallery that gets a lot of traffic, such as http://www.beadiest.com 5th Have an opt in form on your site to collect email addresses a newsletter that you publish on the jewelry. provide useful information such as how to care for your jewelry, how to wear jewelry, how to clean jewelry, etc. You can promote your jewelry in the newsletter. 6. There is much more I could go on, but this is a start. Hope it helps. 
Kristie